The online business world is always busy. It’s no secret that every single day there is a “new best thing” bursting onto the scene that could potentially change the way we run our businesses. And while sometimes they can be helpful, sometimes they’re just more. 

This epidemic of over-complication i...

Ever feel like the landscape of building and maintaining a powerful online brand is a maze, with challenges that keep you constantly on your toes? Yep, you're not alone! From developing your unique voice to creating consistent, engaging content, the list of to-dos can seem endless. But what if there...

I get it sister – your work is different for everyone. You don’t want to offer just another cookie cutter program that blends into the background and completely misses the magic of your custom work. 

With an overwhelming number of businesses adopting a 'one-size-fits-all' approach, offering a compl...

While big brands like Oprah and Brene Brown serve diverse audiences; as a small business owner or coach who’s still striving to stand out in the online space, having multiple ideal clients can make it harder for the right people to find you. 

That being said, it is possible if done very strategical...

When it comes to growing your business, having one, focused ideal client will make your journey a lot easier and allow you to simplify your strategy. 

However, I’ve been working with entrepreneurs long enough to know that for some business owners, this just isn’t desirable. 

They’re passionate abo...

If you discover that someone has copied your work, it can be disheartening and frustrating. However, it's important to respond thoughtfully and assertively to protect your brand and reputation. 

I have heard a few of my clients struggling with the copycat problem recently, so I want to share some a...

In a world where originality is everything and your ideal clients are looking more and more for mentors they connect with on a deeper level, staying true to yourself is absolutely essential in creating and communicating your brand with the world. 

But, there tends to be a cyclical copycat culture i...

When you start your personal, service-based business, one of the first and most important things you need to do is figure out your ideal client, who they are, and what they desire.

Understanding the audience your brand aims to attract is KEY to ensuring that your brand's visuals, voice, offerings, ...

Hands down, the most common thing I hear from entrepreneurs looking for guidance, is that they need help attracting more clients to their online business. 

While there are countless different, important facets of running and growing a successful online business, this blog post is going to outline s...

I know the holidays can be stressful when you’re trying to decide the perfect gift to give your friends, family, or team… or even when you want to treat yourself and just aren’t sure what to get!

So, I've put together this collection of some of my favorite things – business necessities that really...