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Actionable posts to help you boom your brand, build your biz and attract your tribe!

Color Palettes Designed for Each of the 12 Brand Archetypes (and the Color Psychology Behind Them)

Branding is not just about aesthetics – for the most successful brands, it’s a deep, psychological practice that brings together color psychology and brand archetypes to create an impactful identity and presence. 

Understanding the relationship between these two elements is key to developing a bran...

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The Psychology Secret That Makes Your Brand Stand Out

If we haven’t met yet, I think a quick introduction is in order. So, Hi! I’m Jessie May. I empower coaches and healers to look, sound, and be the part so they can attract clients who see their value and are eager to pay them for it! 

Due to the topic of today’s post, I think it’s also important to ...

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Brand Color Psychology Series: Yellow

Did you know that the colors you use in your branding subconsciously communicate a specific message to your audience about who you are, what you do, and what working with you will be like? 

Everyone has at least one color that resonates most with their personality, and is ideal to use in their bran...

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Brand Color Psychology Series: Brown

Did you know that the colors you use in your branding subconsciously communicate a specific message to your audience about who you are, what you do, and what working with you will be like? 

Everyone has at least one color that resonates most with their personality, and is ideal to use in their bran...

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Brand Color Psychology Series: Orange

Did you know that the colors you use in your branding subconsciously communicate a specific message to your audience about who you are, what you do, and what working with you will be like? 

Everyone has at least one color that resonates most with their personality, and is ideal to use in their bran...

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Brand Color Psychology Series: Silver

Did you know that the colors you use in your branding subconsciously communicate a specific message to your audience about who you are, what you do, and what working with you will be like? 

Everyone has at least one color that resonates most with their personality, and is ideal to use in their bran...

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Brand Color Psychology Series: Purple

Did you know that the colors you use in your branding subconsciously communicate a specific message to your audience about who you are, what you do, and what working with you will be like? 

Everyone has at least one color that resonates most with their personality, and is ideal to use in their bran...

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Do’s and Don’ts of Using Color in Your Brand

You have uncovered your Power Profile and chosen your brand colors… Now what? How do you successfully use these colors in your brand with authenticity, visual interest, and meaning?

This blog guides you through the most important do’s and don’ts when it comes to actually using your brand colors thr...

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Brand Color Psychology Series: White

Did you know that the colors you use in your branding subconsciously communicate a specific message to your audience about who you are, what you do, and what working with you will be like? 

Everyone has at least one color that resonates most with their personality, and is ideal to use in their bran...

MORE PLEASE!

Brand Color Psychology Series: Black

Did you know that the colors you use in your branding subconsciously communicate a specific message to your audience about who you are, what you do, and what working with you will be like? 

Everyone has at least one color that resonates most with their personality, and is ideal to use in their bran...

MORE PLEASE!
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