As a Brand Strategist, there’s a special place in my heart for tools that make building my brand easeful, consistent, and profitable. And after more than a decade as an entrepreneur, I have yet to find a better tool to support this than Kajabi.

When most people think of branding, the first thing th...

I see you, settled into your workspace, 50 tabs open on your browser full of website inspiration that you absolutely love and want to emulate on your own site. 

But instead of realizing the inspiration, you’re stuck in a bad back-and-forth with your designer that’s starting to feel neverending. The...

Building a brand is not just about logos, color schemes, or taglines. It's about telling a story, creating an identity, and connecting with your audience on a deeper level. Your brand is much more than just a portrayal of your business; it's the heart and soul of your communication with your audienc...

Ah, the lure of artificial intelligence making everything “easier.” Recently, AI has taken the online world by storm, especially when it comes to tasks that are often thought of as difficult, daunting, or time consuming. BUT – while AI bots like Chat GPT can produce content faster than you can say "...

One of the worst feelings in the world is knowing you have a life-changing service to share, but not knowing how to communicate this service so potential clients are inspired to work with you! 

If there’s one thing your website should do, it should help you communicate your service so you can attra...

Recently, I was on a call with a new client, and the story she shared is one I’ve unfortunately heard time and time again. So, I want to share it with you so you can learn from her mistakes (which are also mine, and many others). 

On this call, she told me that she was so frustrated because of all ...

Are you trying to get your coaching website launched or revamped by the New Year, but feeling overwhelmed by such a big project?

I want to let you in on a little secret: you don't have to do it all at once!

In fact, there are only 3 pages you'll need to complete before hitting "publish".

And that...

Your about page isn’t just your bio slapped onto your website to tell potential clients about how great you are… and it’s also not your life story, recounting the journey you took to get where you are today … 

It’s so much more!

Your about page is where potential clients go to discover how you ca...

Your About Page is one of the most visited pages on your website. Actually – it comes in second only to your homepage! This is the hub your clients gravitate towards to get to know you, see if they like you, and decide if you can help them solve their problem and get the results they want. 

Your Ab...

When it comes to your website’s homepage, the goal is to capture your audience’s attention, inspire them to stick around and explore your website, and ultimately to become paying clients. 

Although your homepage is just one piece of your brand’s communication infrastructure, it’s most likely the fi...