As a service-based entrepreneur, attracting clients is an essential part of running a successful business. No matter who you are or what service you provide, having clients is what keeps your business moving forward – it’s what allows you to make the impact you want, earn the income you deserve, and...

Testimonials are an important part of your brand, because they inspire potential clients to choose to work with you. Think about your own buying decisions... I bet you're more likely to purchase a product or service with lots of great testimonials to back it up, as opposed to a product or service wi...

Brand Collateral is the collection of print and digital materials created from your Brand Assets. 

It’s used to promote your brand, and to connect with current and potential clients. 

It’s through repeat interaction with your Brand Collateral that your audience grows to recognize and remember your...

Building your email marketing list is important for any business owner, but especially for service-based businesses. Building and maintaining your list not only allows you to communicate and share important updates with your audience, it also allows you to share value, show off your expertise, build...

If you’re looking to build a six, or even seven-figure business, here’s a hard truth: Vanity numbers don’t matter. 

I get it, you want to have 10k Instagram followers, a massive email list, the most popular Facebook group and the biggest Meetup group in your town… but those vanity metrics aren’t wh...

Attracting a consistent stream of high-quality, IDEAL clients into your business is a struggle for MANY of the fempreneurs I talk to.

But you know what makes attracting clients SO. MUCH. EASIER?!

REFERRALS!

Referrals can put an end to the daily struggle to make money in your biz because your idea...

Last week, one of our Impact Tribe members asked a great question about what kind of content to share in her free Facebook group, so she doesn't end up giving away everything in her paid program for free.

As a business owner who creates transformation for a living (rather than selling tangible prod...

I’ve been doing a bunch of Brand Reviews this month in response to my January workshop “How to Plan Your Most Profitable Year Yet” … and I’m noticing a certain piece of feedback that I’ve been giving to almost everyone.

And you know what I want to do when I see a theme in my feedback? 

I want to s...

How do you communicate with your email list?

Do you send them…

• excerpts from blog posts that link back to your website?
• announcements about upcoming products, programs or services?
• promotional emails from your affiliates?
• newsletter articles that include tips and strategies related to your ex
...

This month, I’ve had the pleasure of working with an incredible young woman named Gianna.

At 20 years old, she’s my youngest client yet, but I must say…she’s one of the most dedicated, resourceful, and responsible people I’ve ever worked with. She’s stole a place in my heart because she reminds me ...