I’m sure we’ve all had role models or seen big names suddenly shut down their businesses and go on indefinite sabbaticals. In the online branding and marketing space, it’s happened more than a few times recently. Now, this blog is not about those people, but I think there’s something incredibly impo...

Your Brand Name is a direct reflection of your business, and is the first impression potential clients have in terms of what you do, and what it's like to work with you. 

You wouldn’t believe how many women entrepreneurs I meet who are hung up on choosing their business name. So if this is you, you...

The first thing I hear from so many fempreneurs looking to attract more clients is that they need help with marketing. And while marketing is an important piece of the biz-building puzzle, it is not the first step! 

One of the most common mistakes I see entrepreneurs make is that they skip over bra...

Throughout this blog post, we’re going to explore the 6 pillars of personal branding and why they are essential in creating a brand that stands out online, and stands the test of time. 

While we are referring to them as pillars because of their important distinctions, it’s also important to note th...

The online world is more crowded than ever, with tons of new personal brands and businesses popping up all the time (like, multiple millions of new businesses every single year). 

It can be hard to stand out!! And sometimes it can feel impossible to get your message to your ideal clients. I get it!...

Before we can define a personal brand, we need to understand the concept of branding on its own. 

A brand is the promise of an experience that is consistently delivered everywhere your business shows up.

If you’re a service-based business owner, coach, consultant or healer, who is the face of ...

Building your brand is not an easy feat – it’s going to take time and likely some money to do well. While there’s never a completely perfect time to invest in building your brand, there are some things you need to consider before you decide to take the leap and invest your precious time and hard-ear...

You’re different. You feel called to more. You’re driven by a deep desire to lead an unconventional life, backed by a business of your own creation that leaves a positive mark on this world. But, despite being the powerhouse you are, there’s still part of you that’s been holding back from taking you...

If you’ve been around The Daring Fempreneur for any amount of time, you’ve likely heard me say that your brand is so much more than a logo. Actually, before you can even have a logo, you need to have visual branding elements to build your logo off of – and that’s what we’re covering in today’s post:...

Are you thinking about getting a logo designed for your brand?

Not so fast! 

Before having your logo designed, there are a few foundational branding elements that you need to have down first. 

Otherwise, you may end up frustrated with designers who don't "get" you, and a logo that doesn't speak t...