“Brand Imagery” - the photos and graphics used to represent your brand through your website, blog posts, newsletter articles, social media graphics, and marketing materials.

Brand imagery is an important part of building a brand that's professional, cohesive, and credible; but unfortunately it’s so...

Spend a few minutes on social media these days and it's easy to quickly become discouraged. There's so many businesses vying for attention that it can make even the best of us wonder...

"What's the point?"

"Will I ever be able to make it with all this competition?

Your discouragement is valid.

I...

WHY do you do what you do?

You know... beyond making money?

This was the question we asked at "Dare to Connect" in Boulder, CO earlier this week - a "non-networky" networking event that I designed to help our members cut the chit chat and get to know each other beyond "what do you do?".

Knowing y...

It makes sense right? Because the more we know, love and accept ourselves, the more we'll radiate confidence, which is attractive to other people. Thi...

First things first, let’s define branding in general.

A brand is the promise of an experience that is consistently delivered everywhere your business shows up.

If you’re a service-based business owner, speaker, author or online influencer, we need to take this concept of branding a step further be...

Investing in your brand is a big decision.

It’s not just a financial investment, but an investment of your time and energy too.

Plus, there are so many places where you could invest in your business, how do you know if your brand is the right place to invest?

Then, if you decide you want to inves...

Your Brand Style is the first experience potential clients and tribe members have of you; and your style isn't just limited to how you dress, it also impacts how you decorate your office, the event spaces you use, and the images and graphics you post on social media and feature on your website.

As a personal brand, one of your jobs is to create content that helps your tribe get to know the real you.

After all, choosing to work with you is an emotional decision, based on how much your tribe likes you as a person, and trusts that what you have to offer can solve their problem.

If you've been h...

How are you with catching and and KEEPING your potential clients' and tribe members' attention? 

Are you the kind of brand that your peeps can't wait to get more of? Do they eagerly await your next social media post or newsletter? Spend hours watching your YouTube videos, IGTV channel (so psyched abo...

1. Never create a dead end program or course again

You probably know how time-consuming creating programs and courses can be. Outlining the course, creating the content, shooting the videos, writing the promotional emails, giving your webinar, supporting clients inside the Facebook group - the list c...